Adapting Metrics and Strategies in Traditional Marketing vs. AI
Discover why traditional marketing falls short against AI-driven strategies and how to adapt. Learn to define clear metrics, integrate advanced analytics, and collaborate effectively with finance to justify marketing spend. Read more on 365marktech.africa.Traditional marketing methods face unprecedented challenges in the era of AI-driven strategies. As artificial intelligence reshapes the
CrowdStrike Faces Fallout from Global Tech Outage
Discover how CrowdStrike’s software glitch disrupted global operations, causing widespread system failures and economic impact. Learn about the incident, its implications, and CrowdStrike’s response CrowdStrike Holdings, a leading cybersecurity firm known for defending against ransomware attacks, found itself at the center of a major global incident. A faulty software patch
INTERPOL Seizes 720 Bank Accounts Linked to West African Online Fraud
INTERPOL blocks 720 bank accounts linked to online financial frauds in West Africa through ‘Operation Jackal III’, dismantling major criminal networks and seizing assets worth USD 3 million. INTERPOL has successfully blocked over 720 bank accounts connected to online financial frauds across West Africa. This achievement is part of ‘Operation
IXAfrica Unveils Kenya’s First Hyperscale Data Centre in Digital Savannah
Discover how IXAfrica and Schneider Electric have launched Kenya’s first hyperscale data centre, NBOX1, driving innovation and sustainability in East Africa’s ‘Digital Savannah’. IXAfrica has launched East Africa’s first hyperscale data centre, NBOX1, in Nairobi, partnering with Schneider Electric to enhance the region’s digital landscape. This new Tier 3+ facility,
Why Traditional Marketing Systems Can’t Keep Up with AI and What Ghanaian Businesses Can Do About It
The Shift from Traditional to AI-Driven Marketing in Ghana Over the past century, manufacturing has evolved from relying on skilled artisans to adopting automated, computer-driven systems. Similarly, marketing is undergoing a significant transformation, moving from traditional methods to AI-powered, data-driven approaches. This change is happening rapidly, and Ghanaian marketers must