Publicis West Africa and Lancaster University, Ghana: A Global Partnership for Business Innovation
PWA Academy, the talent development initiative of Publicis West Africa, has teamed up with Lancaster University, Ghana, to celebrate Business Week at the university’s Business School. This partnership highlights PWA Academy’s dedication to fostering innovation and empowering the next generation of business leaders, while also spearheading thought leadership to influence
AI’s Role in Retail Personalization: How Technology is Transforming Customer Engagement
The retail industry is undergoing a major transformation, and artificial intelligence (AI) is at the center of it. Today’s consumers expect personalized shopping experiences, whether they are browsing in-store or online. To meet these expectations, retailers are leveraging AI to analyze customer behavior, tailor recommendations, and create seamless interactions across
How Adobe’s AI-Powered Marketing Agents Are Changing the Future of Digital Advertising
By Stanislaus Martins, Marketing and Technology Expert Artificial intelligence is reshaping the marketing landscape, and Adobe has taken a significant step forward with its latest innovation—AI-powered marketing agents. These new tools, integrated into the Adobe Experience Platform, aim to revolutionize marketing workflows by automating website optimization, content management, and audience
Performance Marketers, The Game Has Changed—Here’s How to Stay Ahead
by Nneka Keshi, Global Marketing Leader For years, performance marketers have been laser-focused on conversions—driving clicks, optimizing CTAs, and scaling ad spend for immediate returns. But what happens when your pipeline starts drying up? When you’ve maxed out your audience and hit a growth ceiling? The reality is, the next
Mastering AI Search: How Businesses Can Thrive in the Era of Intelligent Discovery
By Stanislaus Martins, Marketing and Technology Expert, Lagos, Nigeria The way people search for information online is changing dramatically. Gone are the days when users simply typed keywords into Google and clicked through pages of search results. Today, AI-powered search engines—driven by advanced models like ChatGPT, SearchGPT, and Bing AI—are
Bhutan’s 100 Billion Gamble Can Mindful Capitalism Redefine Economic Growth
In a world increasingly dominated by profit-driven economies and environmental challenges, Bhutan has embarked on a bold new journey to reimagine the intersection of culture, sustainability, and capitalism. The Gelephu Mindfulness City, a 100 billion economic initiative, aims to create a harmonious blend of spiritual well-being, ecological balance, and economic
Meta Drops Fact-Checking on Facebook and Instagram
In a bold and controversial move, Meta, the parent company of Facebook and Instagram, has officially announced the end of its third-party fact-checking program in the United States. This initiative, which was launched to curb misinformation on the platform, is being replaced by a “Community Notes” system, drawing inspiration from
Temu Takes Nigeria by Storm: What This Means for the Local E-commerce Landscape
Chinese e-commerce giant Temu is rewriting the rules of online shopping in Nigeria. Now the most popular app in Nigeria’s Google Play Store and Apple App Store, Temu has quickly gained traction, amassing over 500 million downloads globally on Android. Backed by aggressive advertising and its low-cost, direct-to-consumer model, the
The EU vs. Temu: A High-Stakes Investigation Into E-Commerce Practices
The battle lines are drawn between Temu, the rapidly growing e-commerce giant, and the European Commission, as the EU launches a formal investigation into the platform’s marketing practices and user engagement tactics. This escalating standoff could redefine how digital marketplaces operate in the region, with the probe zeroing in on
The Digital Marketing Institute Launches Game-Changing AI in Digital Marketing Course
Get ready, marketers—this is the moment we’ve been waiting for! The Digital Marketing Institute (DMI) has unveiled its very first Artificial Intelligence (AI) in Digital Marketing course, responding to an overwhelming demand from professionals eager to harness the power of AI. AI is the hottest trend reshaping the marketing landscape,