MarkHack 4.0 – Experience Ignited: Fueling the Consumer Journey
As marketing continues to evolve at breakneck speed, events like MarkHack 4.0 offer a powerful lens into where the industry is headed. Taking place on May 23rd, 2025 at the Landmark Event Centre in Lagos, this year’s edition is centered around one big idea: how experience drives engagement, and how
Beauty & ‘Skinfluence’ – The WhatsApp Goldmine No One Talks About
By Franklin Ozekhome. Global Strategy Consultant x Pop Culture Expert The Secret Beauty Bazaar At exactly 7:42 PM, Ada’s phone buzzes. “Sis, this glow serum? My skin is giving ‘rich auntie vibes’ now! Buy before it finishes o!” She clicks on the voice note. It’s a friend raving about a
The Rise of African MarTech: How Local Solutions Are Reshaping Digital Marketing in 2025
The marketing technology landscape in Africa is undergoing a seismic shift. Gone are the days when the continent was simply adopting solutions from Silicon Valley. Today, African entrepreneurs are building MarTech tools that speak directly to the unique challenges and opportunities of the region’s diverse markets. “African marketers need solutions
My Playbook for Reducing Cart Abandonment in E-commerce
By Stanislaus Martins, Founder – Drinkmata.ng | Former VP, Growth Marketing – Jumia Nigeria Cart abandonment is one of the major silent killers when you talk about e-commerce. It’s that annoying moment when a customer adds products/services to their shopping cart, gets your hopes pumped up, and then just as
Future-Proofing Marketing Teams in Africa: How to Stay Ahead in an AI-Driven World
By Stanislaus Martins, Marketing and Technology Expert The marketing landscape is evolving rapidly, and nowhere is this transformation more critical than in Nigeria and across Africa. As businesses strive to engage an increasingly digital audience, artificial intelligence (AI), automation, and data-driven marketing are reshaping how brands connect with consumers. For
Publicis and Adobe Expand Partnership to Scale Generative AI-Powered Personalized Content
By Chris Kelly, Senior ReporterSource: Marketing Dive (Published March 18, 2025) Publicis Groupe and Adobe have deepened their long-standing relationship by integrating Adobe’s generative AI capabilities into Publicis’ CoreAI platform. This strategic move aims to enhance personalized content creation at scale, improve marketing efficiency, and drive creative innovation. The announcement,
Leadership Acceleration Mentorship Program(LAMP) is Here
It’s finally here 🔥 The training that will truly set you apart and prepare you for the seat of a C-Suite executive. If you’ve been looking for the perfect training session to prepare you for apex leadership and decision making, LAMP is here from the tested and trusted BLIM. If
Publicis West Africa and Lancaster University, Ghana: A Global Partnership for Business Innovation
PWA Academy, the talent development initiative of Publicis West Africa, has teamed up with Lancaster University, Ghana, to celebrate Business Week at the university’s Business School. This partnership highlights PWA Academy’s dedication to fostering innovation and empowering the next generation of business leaders, while also spearheading thought leadership to influence
AI’s Role in Retail Personalization: How Technology is Transforming Customer Engagement
The retail industry is undergoing a major transformation, and artificial intelligence (AI) is at the center of it. Today’s consumers expect personalized shopping experiences, whether they are browsing in-store or online. To meet these expectations, retailers are leveraging AI to analyze customer behavior, tailor recommendations, and create seamless interactions across
How Adobe’s AI-Powered Marketing Agents Are Changing the Future of Digital Advertising
By Stanislaus Martins, Marketing and Technology Expert Artificial intelligence is reshaping the marketing landscape, and Adobe has taken a significant step forward with its latest innovation—AI-powered marketing agents. These new tools, integrated into the Adobe Experience Platform, aim to revolutionize marketing workflows by automating website optimization, content management, and audience