Beauty & ‘Skinfluence’ – The WhatsApp Goldmine No One Talks About 
Global Marketing Technology
4 min read
7

Beauty & ‘Skinfluence’ – The WhatsApp Goldmine No One Talks About 

March 28, 2025
0

By Franklin Ozekhome. Global Strategy Consultant x Pop Culture Expert The Secret Beauty Bazaar At exactly 7:42 PM, Ada’s phone buzzes. “Sis, this glow serum? My skin is giving ‘rich auntie vibes’ now! Buy before it finishes o!” She clicks on the voice note. It’s a friend raving about a

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The Rise of African MarTech: How Local Solutions Are Reshaping Digital Marketing in 2025
Africa Marketing Technology
3 min read
6

The Rise of African MarTech: How Local Solutions Are Reshaping Digital Marketing in 2025

March 28, 2025
0

The marketing technology landscape in Africa is undergoing a seismic shift. Gone are the days when the continent was simply adopting solutions from Silicon Valley. Today, African entrepreneurs are building MarTech tools that speak directly to the unique challenges and opportunities of the region’s diverse markets. “African marketers need solutions

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My Playbook for Reducing Cart Abandonment in E-commerce
Africa E-commerce Marketing
4 min read
4

My Playbook for Reducing Cart Abandonment in E-commerce

March 28, 2025
0

By Stanislaus Martins, Founder – Drinkmata.ng | Former VP, Growth Marketing – Jumia Nigeria Cart abandonment is one of the major silent killers when you talk about e-commerce. It’s that annoying moment when a customer adds products/services to their shopping cart, gets your hopes pumped up, and then just as

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Future-Proofing Marketing Teams in Africa: How to Stay Ahead in an AI-Driven World
Insights Marketing
5 min read
7

Future-Proofing Marketing Teams in Africa: How to Stay Ahead in an AI-Driven World

March 25, 2025
0

By Stanislaus Martins, Marketing and Technology Expert The marketing landscape is evolving rapidly, and nowhere is this transformation more critical than in Nigeria and across Africa. As businesses strive to engage an increasingly digital audience, artificial intelligence (AI), automation, and data-driven marketing are reshaping how brands connect with consumers. For

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Publicis and Adobe Expand Partnership to Scale Generative AI-Powered Personalized Content
Event
3 min read
8

Publicis and Adobe Expand Partnership to Scale Generative AI-Powered Personalized Content

March 21, 2025
0

By Chris Kelly, Senior ReporterSource: Marketing Dive (Published March 18, 2025) Publicis Groupe and Adobe have deepened their long-standing relationship by integrating Adobe’s generative AI capabilities into Publicis’ CoreAI platform. This strategic move aims to enhance personalized content creation at scale, improve marketing efficiency, and drive creative innovation. The announcement,

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Leadership Acceleration Mentorship Program(LAMP) is Here
Africa Event Nigeria
1 min read
30

Leadership Acceleration Mentorship Program(LAMP) is Here

March 20, 2025
0

It’s finally here 🔥 The training that will truly set you apart and prepare you for the seat of a C-Suite executive. If you’ve been looking for the perfect training session to prepare you for apex leadership and decision making, LAMP is here from the tested and trusted BLIM. If

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Publicis West Africa and Lancaster University, Ghana: A Global Partnership for Business Innovation
Africa Ghana Marketing
2 min read
13

Publicis West Africa and Lancaster University, Ghana: A Global Partnership for Business Innovation

March 20, 2025
0

PWA Academy, the talent development initiative of Publicis West Africa, has teamed up with Lancaster University, Ghana, to celebrate Business Week at the university’s Business School. This partnership highlights PWA Academy’s dedication to fostering innovation and empowering the next generation of business leaders, while also spearheading thought leadership to influence

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AI’s Role in Retail Personalization: How Technology is Transforming Customer Engagement
Global Marketing Technology
5 min read
32

AI’s Role in Retail Personalization: How Technology is Transforming Customer Engagement

March 19, 2025
0

The retail industry is undergoing a major transformation, and artificial intelligence (AI) is at the center of it. Today’s consumers expect personalized shopping experiences, whether they are browsing in-store or online. To meet these expectations, retailers are leveraging AI to analyze customer behavior, tailor recommendations, and create seamless interactions across

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How Adobe’s AI-Powered Marketing Agents Are Changing the Future of Digital Advertising
Global Insights Marketing
4 min read
11

How Adobe’s AI-Powered Marketing Agents Are Changing the Future of Digital Advertising

March 19, 2025
0

By Stanislaus Martins, Marketing and Technology Expert Artificial intelligence is reshaping the marketing landscape, and Adobe has taken a significant step forward with its latest innovation—AI-powered marketing agents. These new tools, integrated into the Adobe Experience Platform, aim to revolutionize marketing workflows by automating website optimization, content management, and audience

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Performance Marketers, The Game Has Changed—Here’s How to Stay Ahead
Global Technology
2 min read
17

Performance Marketers, The Game Has Changed—Here’s How to Stay Ahead

March 19, 2025
0

by Nneka Keshi, Global Marketing Leader For years, performance marketers have been laser-focused on conversions—driving clicks, optimizing CTAs, and scaling ad spend for immediate returns. But what happens when your pipeline starts drying up? When you’ve maxed out your audience and hit a growth ceiling? The reality is, the next

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