Google and Netflix Team Up to Integrate Advertising Inventory into DV360
Google has recently announced a groundbreaking integration of Netflix's advertising inventory into its Display & Video 360 (DV360) platform. Initially available in the US, Canada, Brazil, and Mexico, this partnership is set to expand globally in the coming months, offering advertisers unprecedented access to premium streaming content through private marketplaces.
Netflix and Google’s ‘Emily in Paris’ Collaboration Brings Shoppable Fashion to the Screen
Netflix and Google have teamed up to bring a shoppable experience to the popular series Emily in Paris, allowing viewers to use Google’s Lens technology to scan outfits on screen and find similar items available for purchase. This integration, launched via Shop with Google, represents a significant step in merging
Amazon, Pinterest, and TikTok Integration: A Game-Changer for Social Commerce and E-commerce Growth
In a groundbreaking move that promises to reshape the e-commerce landscape, Amazon has partnered with social media giants TikTok and Pinterest to offer seamless shopping experiences directly from users' social media feeds. This innovative integration is expected to accelerate the growth of social commerce globally, including in Africa, where similar
Publicis Acquires Influencer Marketing Platform – Influential
Publicis Acquires Influential, Strengthening Its Position in the Booming Influencer Marketing Sector. Publicis Groupe, a global leader in the advertising and communications industry, has agreed to acquire Influential, the world's largest influencer marketing company by revenue. This acquisition, valued at approximately $500 million, signifies a strategic move by Publicis to
Taboola Partners with Aleph Holdings to Accelerate Operations in Africa.
Taboola Partners with Aleph Holdings to Accelerate Operations in Africa, Connecting Advertisers and Publishers with Consumers and Readers
Nigeria Unveils National Artificial Intelligence Strategy (NAIS) to Drive Economic Growth
Artificial Intelligence (AI) has rapidly emerged as a transformative technology with the potential to revolutionize production and service delivery across industries. Recent projections suggest that AI could add up to $15.7 trillion to the global economy by 2030, driven by $3 trillion in productivity gains and $9.1 trillion from the
7 Best Alternatives to Mercury Bank for African Startups in 2024
In a surprising move, Mercury Bank recently announced it would terminate the accounts of startups in thirteen African countries by August 22, 2024. This decision has left many African entrepreneurs like myself scrambling to find new banking solutions. When I got the news, I freaked out as I consider myself
Why Traditional Marketing Systems Can’t Keep Up with AI and What Ghanaian Businesses Can Do About It
The Shift from Traditional to AI-Driven Marketing in Ghana Over the past century, manufacturing has evolved from relying on skilled artisans to adopting automated, computer-driven systems. Similarly, marketing is undergoing a significant transformation, moving from traditional methods to AI-powered, data-driven approaches. This change is happening rapidly, and Ghanaian marketers must
How AI is shaping the future of e-commerce advertising
In the ever-evolving landscape of e-commerce, one key to unlocking better sales and conversions lies in elevating the customer experience. Over the past few years, companies prioritizing customer experience have not only met expectations but have significantly exceeded them. According to the State of Digital Customer Experience Report, businesses focusing
Meta Faces Major Setback in Nigeria. Fined $220 Million for Data Violations by FCCPC
Meta can’t seem to catch a break in Nigeria. Following the recent dismissal of a ₦30 billion lawsuit over illegal advertisements, the tech giant is now facing a significant penalty for violating consumer and data protection laws. The Federal Competition and Consumer Protection Commission (FCCPC) of Nigeria has fined Meta