Temu Takes Nigeria by Storm: What This Means for the Local E-commerce Landscape
Chinese e-commerce giant Temu is rewriting the rules of online shopping in Nigeria. Now the most popular app in Nigeria’s Google Play Store and Apple App Store, Temu has quickly gained traction, amassing over 500 million downloads globally on Android. Backed by aggressive advertising and its low-cost, direct-to-consumer model, the
The EU vs. Temu: A High-Stakes Investigation Into E-Commerce Practices
The battle lines are drawn between Temu, the rapidly growing e-commerce giant, and the European Commission, as the EU launches a formal investigation into the platform’s marketing practices and user engagement tactics. This escalating standoff could redefine how digital marketplaces operate in the region, with the probe zeroing in on
The Digital Marketing Institute Launches Game-Changing AI in Digital Marketing Course
Get ready, marketers—this is the moment we’ve been waiting for! The Digital Marketing Institute (DMI) has unveiled its very first Artificial Intelligence (AI) in Digital Marketing course, responding to an overwhelming demand from professionals eager to harness the power of AI. AI is the hottest trend reshaping the marketing landscape,