Celebrate South Africa’s Top Brands Live at the Oscars of Marketing—Register Now!
Join the Oscars of Marketing on August 20 for a live stream celebrating South Africa’s top brands. Discover the Kantar BrandZ Most Valuable South African Brands 2024 and hear from industry experts. Mark your calendars for an exciting online event on Tuesday, August 20, from 10:00am to 11:30am—an opportunity to
Mercury’s Account Closures Could Undermine Foreign Investor Confidence in Nigerian Startups
The recent decision by Mercury Bank to close accounts of Nigerian startups could impact foreign investor confidence and disrupt the country’s startup ecosystem. Learn more about the potential effects and solutions. Austin Okpagu, the Country Manager at Verto FX, has voiced significant concerns over the impact of Mercury Bank’s recent
Meta Launches $2 Million Llama 3.1 Impact Grants for AI-Driven Social Good Projects
Meta unveils the Llama 3.1 Impact Grants with $2 million in funding to support global AI-driven startups. Applications are open from August to November 2024. Discover how to apply and benefit from this opportunity. Meta has officially introduced the Llama 3.1 Impact Grants, offering a total funding pool of up
Google for Startups Accelerator Africa Announces 8th Cohort with Innovative African Startups
Google for Startups Accelerator Africa reveals its 8th cohort featuring ten dynamic startups from Kenya, Nigeria, Rwanda, and South Africa, focusing on AI and tech solutions. Discover the impactful projects set to transform the African tech scene. Google has unveiled the 8th cohort of its prestigious Google for Startups Accelerator
Ghana School Feeding Program Goes Digital as Affirmative Action Bill Moves Closer to Presidential Approval
The Ghana School Feeding Program is transitioning to a digital system for caterer selection and management, while the Affirmative Action Bill nears presidential assent. Learn more about these significant updates. In a landmark move towards modernization, the Ghana School Feeding Program is set to transition from its traditional manual processes
Why First-Party Data Remains Crucial Despite Google’s Cookie Decisions
Discover why first-party data remains crucial for your business despite Google’s decision to keep third-party cookies. Learn how to build a robust data strategy for future success. In the ever-evolving landscape of digital marketing, data remains a central focus. Recently, Google’s announcement to postpone the deprecation of third-party cookies has
How AI, AR, and Data Analytics Are Transforming the 2024 Paris Olympics
Explore how the 2024 Paris Olympics are leveraging AI, augmented reality, data analytics, and other technologies to enhance athlete performance, fan engagement, and sustainability. The 2024 Paris Olympics are not just showcasing elite athletic prowess but also highlighting significant advancements in technology that are reshaping the way we experience and
Effie South Africa Explores AI’s Transformative Impact on Marketing Effectiveness
Effie South Africa hosted an insightful dialogue on AI’s impact on marketing effectiveness. Industry experts discussed AI’s role in modern campaigns, collaboration, and regulatory challenges. Effie South Africa recently facilitated a pivotal dialogue that brought together leading advertising executives and industry experts to explore the significant impact of artificial intelligence
Google Declared a Monopoly and Its Impact on Digital Marketing
The recent ruling declaring Google a monopoly has sparked diverse reactions across the digital marketing industry. Explore expert opinions on the ruling’s implications and future impacts. The recent court ruling that declared Google a monopoly has sent shockwaves through the digital marketing industry, highlighting significant uncertainties about the future. The
Google Phases Out Smart Campaigns for Enhanced Performance Max Experience
Google is discontinuing Smart Campaigns and transitioning their features into Performance Max. Learn how this change offers broader reach, AI-driven optimization, and goal-focused advertising. Google is making a significant shift in its advertising platform by phasing out Smart Campaigns and integrating their features into Performance Max campaigns. This transition marks