Kenya Media Sector Demands Reversal of Government Advertising Directive
Media practitioners in Kenya are poised to take legal action if the government does not revoke its recent directive mandating all ministries, state agencies, independent commissions, and public universities to exclusively air their TV and radio advertisements on the national broadcaster, KBC. Media Practitioners Push Back The Kenya Media Sector
Television Advertising Dominates in Kenya Amidst Growing Digital Competition
In the rapidly evolving media landscape of Kenya, television advertising remains a dominant force despite the increasing adoption of digital channels. According to the latest data from the Communications Authority, the overall media industry ad expenditure for the three months ending September 2023 stood at KES 16 billion, with television
Rachel Karanu Joins Aleph as Client Partner Lead East-Africa
We are thrilled to report that Rachel Karanu, one of Africa’s shining marketing professionals, has taken on a new role as Client Partner Lead East-Africa at Aleph. This strategic move highlights Rachel’s continued ascent in the digital advertising space, and her appointment is expected to drive significant growth and innovation
Nigeria Data Protection Act: What You Need to Know
On June 12, 2023, President Bola Ahmed Tinubu signed the Nigeria Data Protection Act, 2023 into law. This landmark legislation marks a significant step forward in establishing a comprehensive framework for protecting the personal information of individuals residing or doing business in Nigeria. Background Before the Act, efforts to protect
Dentsu’s Carat Wins Pernod Ricard’s €100m EMEA Media Planning and Buying Account
Dentsu’s Carat has been awarded the prestigious €100m EMEA media planning and buying account for Pernod Ricard, one of the world’s leading beverage companies. This significant appointment was confirmed on June 7, 2024, and marks a new chapter in Pernod Ricard’s media strategy across Europe, the Middle East, and Africa.
After Scrapping Finance Bill, Ruto Slashes 2024 Budget by $1.3 Billion
President William Ruto has announced a significant reduction in Kenya’s 2024/2025 budget, slashing it by KES 177 billion ($1.3 billion) following public protests against proposed tax increases. The decision to reduce the budget to KES 3.67 trillion ($28.7 billion) comes amid growing calls for Ruto’s resignation due to high governance
ADVAN Announces Formal Withdrawal from Heads of Advertising Sectorial Group
The Advertisers Association of Nigeria (ADVAN) has officially announced its decision to withdraw from the Heads of Advertising Sectorial Group (HASG). This significant move follows extensive deliberation and careful consideration by the ADVAN Executive Council and its members. Reasons for Withdrawal In a letter addressed to HASG Chairman Dr. Olufemi
Advertising Appeals Committee Clears Netflorist’s Valentine’s Day Ad of Sexism
The Advertising Regulatory Board’s (ARB) Advertising Appeals Committee (AAC) has upheld a decision dismissing a complaint against Netflorist’s controversial Valentine’s Day advertisement, which had sparked considerable debate. The Controversial Ad The ad in question depicted a woman spitting into a coffee mug as a humorous punishment for a partner who
3rd Annual African Marketing Confederation Conference 2024
Discover the secret to brand resilience amidst economic uncertainty at this year’s AMC Conference, hosted at the breathtaking Sarova Whitesands Beach Resort & Spa in vibrant Mombasa, Kenya. Nestled along the pristine shores of the Indian Ocean and surrounded by lush palms, it’s a convenient short drive from the city center and
Experience the Future of Marketing and Technology at MarkHack 3.0: BEYOND LIMITS
MarkHack 3.0, a highly anticipated event in the marketing and technology calendar, is set to make waves at the prestigious Oriental Hotel in Lagos, Nigeria, on July 5th, 2024. Hosted by GDM Group and Eko Innovation Centre, this year’s theme, “BEYOND LIMITS – Unleashing Creativity with Emerging Tech,” promises to