AMC to Hold Annual Marketing Conference in Mombasa
The annual marketing conference of the African Marketing Confederation holds next month. The conference, themed “Brand Resilience Amidst Economic Uncertainty”, will host multidisciplinary conversations from experts across Africa.
New Survey Reveals Key Insights to South Africans’ Online Shopping Habits
South Africans target clothing and fashion items the most online, with takeaway food and groceries just behind. Other facts reveal how South Africans interpret convenience, personalization, and assistance when shopping online.
TikTok Teams Up with Amazon to Transform In-App Shopping Experience
TikTok and Amazon’s new integration brings a seamless shopping experience to users, merging viral content with direct purchases. Discover how this partnership is set to revolutionize social commerce. TikTok has announced an exciting new partnership with Amazon that promises to revolutionize the way users shop online. This integration aims to
How AI is Transforming Advertising Agencies and OOH Advertising in Nigeria
Explore how AI is reshaping advertising in Nigeria, from creative ad copy to Out-Of-Home advertising innovations. Discover the impact and future trends of AI in the industry. Artificial Intelligence (AI) is revolutionizing the advertising landscape in Nigeria, bringing both opportunities and challenges. To understand this transformation, we spoke with Anthony
Meta Unlocks New Monetization Avenues for Nigerian and Ghanaian Content Creators
Meta now allows content creators in Nigeria and Ghana to monetize on Instagram and Facebook, opening up new revenue streams and transforming the digital content landscape in Africa. Meta is revolutionizing the digital landscape in Nigeria and Ghana by introducing new monetization features for content creators on its platforms, Instagram
Why First-Party Data Remains Crucial Despite Google’s Cookie Decisions
Discover why first-party data remains crucial for your business despite Google’s decision to keep third-party cookies. Learn how to build a robust data strategy for future success. In the ever-evolving landscape of digital marketing, data remains a central focus. Recently, Google’s announcement to postpone the deprecation of third-party cookies has
Google Declared a Monopoly and Its Impact on Digital Marketing
The recent ruling declaring Google a monopoly has sparked diverse reactions across the digital marketing industry. Explore expert opinions on the ruling’s implications and future impacts. The recent court ruling that declared Google a monopoly has sent shockwaves through the digital marketing industry, highlighting significant uncertainties about the future. The
Google Phases Out Smart Campaigns for Enhanced Performance Max Experience
Google is discontinuing Smart Campaigns and transitioning their features into Performance Max. Learn how this change offers broader reach, AI-driven optimization, and goal-focused advertising. Google is making a significant shift in its advertising platform by phasing out Smart Campaigns and integrating their features into Performance Max campaigns. This transition marks
Apple Apologizes and Removes Controversial Ad After Backlash in Thailand
Apple has apologized and removed its latest ad following criticism for its outdated portrayal of Thailand. The company faced backlash for misrepresenting Thai culture and has responded to public outcry. Apple is once again in the spotlight for a controversial advertisement, this time facing backlash from Thailand over its latest